It’s how Obama because President. They found for example that certain females would donate money to a political campaign if George Clooney was involved. In other projects they identified different and successful political messages for inner city people; gun nuts; anti-gunners; Abortion supporters; church members and so on. Who are they and how did they do that?

In “The Cave” in Chicago was a group of very savvy Quantitative Analysts who really did that and much more. It’s really esoteric stuff and it really, really works. It’s one way an advanced education pays off.

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