For the Latin students, “Quo vadis? Newspapers have been in a tailspin but they will never disappear. The Bucks Courier, a previous Calkins Newspaper, saw it’s circulation begin to decrease much like all of the other newspapers despite some truly heroic efforts to keep relevant. There were 39,210 people working as reporters, editors, photographers, or film and video editors in the newspaper industry in 2017, down 15% from 2014 and 45% from 2004. This is serious. What is to be done?
When circulation tanks advertising isn’t as effective. Businesses cut ad sizes, ad frequency and run smaller, less expensive but less effective ads. It’s a spiral down that means even fewer readers. Local reporting drops which continues the lower reader interest which leads to less circulation.
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