Noveau Beaujolais is a wine sold 6 to 8 weeks after the grapes are picked. George DuBoeuf devised a brilliant marketing idea that led to the practice of releasing the New Beaujolais in December.

This year the Noveau Beaujolais is spectacular but the government in Pennsylvania added 44% to the list price, thus forcing the citizens of PA to overpay for Noveau Beaujolais, It is $12.99 in PA and $8.99 in New Jersey. Goes to show how government makes everything more expensive and why the State Store system is bad for citizens.

 

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