1921 The Boys Start a Business
Emanual “Manny” Rosenfeld, two Moes- Maurice “Moe” Strauss and Moe Radavitz- and W. Graham “Jack” Jackson chipped in $200 each to start the business. With car ownership skyrocketing, following the introduction of the assembly line production of the Ford Model T, Strauss saw a need for an auto accessories store and knew with the right partners he could make it happen. The founders rented a store at 7-11 North 63rd Street in West Philadelphia, but it still needed a name.