There are plenty of people who have at least a minimum of personal appeal. Warren isn’t one of them. Perhaps it’s her, … well, there is no idea of her appeal. 
“Off-putting” is a vague stand-in for other characteristics that have coalesced around Warren since launching her presidential campaign—uncharismatic, unlikable, unelectable. As The Atlantic’s Peter Beinart noted in April, according to researchers, women candidates face extra hurdles when they’re perceived as competent because they’re less likely to be seen as inspiring: “Now that Warren is running for president, many journalists have decided the charisma is gone.” Something about Warren rubs people the wrong way.
The following anecdote was particularly grim against Warren:
In February, the University of New Hampshire asked Granite State voters which candidate they considered most “likable,” 31 percent chose Joe Biden and 20 percent chose Sanders. Beto O’Rourke, who hadn’t yet announced his candidacy, received 9 percent. Warren, despite being a well-known senator from a neighboring state, garnered only 3 percent.
In June, a Slate piece following Warren on the campaign trail also touched on her perceived lack of charisma:
Warren is hoping voters are willing to engage with a persona that is competent and sober, qualities they persistently say they value when speaking to pollsters but tend to reject in favor of charisma at the ballot box. But she is proof that competent and sober does not have to mean cold and impersonal on the trail.
Oh… Then there ‘s this. She tells fibs… Like the big one about her ancestry being Native American..
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