A sales person must persuade and convince people, two attributes in very, very short supply. Most people cannot even try to convince someone. They are frightened at the idea that someone will reject them. No one likes rejection. It’s demoralizing and defeating. Rejection causes psychosis, a psychological condition that can really alter a person’s life. Makes then feel small and inadequate and they are compared to the alpha types of sales people.
Selling is the most persuasive form of promotion a company has. Persuading prospects to make purchases is an objective of sales accomplished by salespeople who take an interest in prospects, listen to their needs and make product or service recommendations that best match. Sellers look prospects in the eye, use verbal and nonverbal communication, and thoroughly explain the benefits of given solutions.
The most difficult selling is used cars. Customers hate used car salespeople. Some customers refuse to deal with used car salespeople and buy new cars instead. Or they get their own agent to buy the car for them. Cowards? Not really, — psychosis causes reactions in people that are difficult to handle.
Even harder to deal with are commission-based used car sales people. But the benefits to the culture of having great salespeople are immense because nothing happens until someone sells something. No sale, no need to make things. The fewer things made the more difficult is living. Look to the lesser countries and their cultures to see the sad results of a non-sales based culture.
Selling began when Eve sold Adam on why to take a bite out of an apple…
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