Kaepernick is heaven sent for the American Left but the popularity of TIME magazine has dropped, dropped, dropped since they put Kaepernick on the cover. A poll from Morning Consult shows devastating results for Nike’s brand favorability, in the days after making Colin Kaepernick the face of their new ad campaign. Nike Favorability Crashed 34% with their ill advised Kaepernick Ad Campaign. According to Axios the poll, before Nike announced Kaepernick as the face of its ad campaign, only 2% of Americans reported hearing something negative about Nike recently. That number increased to 33% after the announcement.

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