Bud and FOX have taken significant hits in their popularity because of the recent moves by their rulers. Trans-genderism is not a wide nor a popular topic but Tucker Carlson was widely popular on the right and Trump supporters are outraged by his de-platforming. The short term result is that Anheuser-Busch and FOX have lost billions of dollars. Medium term the boycott of beer will twiddle away and Tucker will find a home broadcasting from somewhere. Long term, FOX is a bigger loser than Anheuser. COmbined it’s over two billion U.S. Dollars.

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