In a grossly wrong set of decisions Hershey did themselves a great failure by using a lesbian for a spolesperson for their chocolate bars. If Hershey wants people to buy their products they need to show the people who use their products but not those who are, unfortunately, at the outer edge of the culture. Lesbians are a small percentage of the popyulation so when Hershey went out of their way to use a lesbian as a model for their chocolate bars they lost the support of everyone else.
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