“An authentic journey deep into the Native American soul in a sacred, founding, and secular territory” —  the online ad campaign prominently features a Native American spirit dancer. The perfume is called Sauvage.

Dior wrote its video was made in “close collaboration [with] Native American consultants from the 50-year old Indigenous advocacy organization” Americans for Indian Opportunity. How thoughtful that Dior collaborated with American Indians to properly develop some of it’s marketing of this wonderful product. SAUVAGE

Sauvage is not “savage”, a word used for some primitive people.