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Show them you know them. People expect that you will understand why they came here today and that you know what they need.
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Keep it simple.
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Do it for them. “There are more and more things we should be able to do for you.”
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Tell me what’s next. People need to know what’s next. “Don’t make me guess, don’t make me come back, don’t make me have a second contact,”
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Help them feel secure and in control.
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