Why not just tell the truth?
TV commercials are lying to us! They depict race-based people as chosen by the WOKE mob which is a compete and utter fabrication that shows the wrong races of people using the advertised products. Uf they lie about race in a commercial they cannot be trusted to tell the truth about their product becauze liars don’t tell the truth which is why they are called liars. So their lies are backfiring against them as people refuse to support the products of liars and ignore the lying commercials or purposely decide NOT TO BUY the products of lying advertisers.
Northeastern researchers Koen Pauwels, distinguished professor of marketing, and Yakov Bart, associate professor of marketing, measured the effect of racially diverse TV ads on consumer purchase intentions .
Bart and Pauwels hypothesize that the desire of brands to include more Black actors into their ads had potentially backfired. Consumers watching the ads more carefully regarded them as not authentic and genuine but rather motivated by the perceived change in sociopolitical agenda and context.
“Under such increased scrutiny of the TV ads, the impact of racial diversity on consumer purchase intention is less likely to be positive,” the study concluded, “because consumers are more likely to perceive the brand advertisement as an inauthentic, performative or disingenuous attempt to capitalize on public attention to racial inequality.”
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