“White People(60+%) of the American population are seeing themselves erased from commercials and even worse they are being repaced by people of color who look, walk and talk just like them..Racial Justice demands the truth, not the lying about race, not rqace forcing which is why I consider doing something very different than what is being advertised. If you do not get this or if you consider race-based advertising to be truthful you are completely out of touch about justice, fairness and truth. The truth may set you free but before you can be free you muct admit the turth and truth is competely absent in TV commercials.
A new ‘diversity index’ and a subtle change in a question have resulted in an undercount of whites.
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From The Crinky Conservative, Jan 5, 2022
“Let’s talk about forced diversity in TV commercials
“If you only watched TV, you might think that white people (including fumbling, bumbling white males) are a minority in the United States. Depending on the commercial break, you might even guess that the population is nearly 70 percent black and 30 percent “other.”
You’d be wrong, of course. According to 2020 Census data, white people make up 61.6 percent of the population, black people 12.4 percent, Hispanics or Latinos 18.7 percent, and Asians 6 percent. (That’s what the report says, anyway. It should be noted that a new “diversity index” in the Census has some claiming that white people are undercounted.)
Yet, today it’s getting to the point where the average family in a TV commercial will soon consist of a black man, a white woman, and their two Chinese kids.
April 12, 2023 update: The comments section below is filled with readers wondering what’s behind this big push for forced diversity and other woke messaging, including the recent flurry of LGBTQ+ promotion. Well, now we have our answer. You’ll find it in my latest blog post, “This is why companies are pushing LGBTQ+.”
Hey, I am all for diversity and representation when it is done fairly and equitably, but this is absurd.
Think I’m being unfair? Data from the most recent U.S. Census suggests that during any given commercial break, every 10 commercial actors should include: 6 whites, 2 Hispanics, 1 black, and 1 “other.”
Is that what you see on your TV?
And it’s every commercial break, I swear.
For the record, here is another ad that I see far too often. The edited-for-TV version miraculously edits out almost all of the white people.
Please, someone wake me when advertisers restore some semblance of balance and authenticity to racial representation in TV commercials. Until then, I’m tuning out — and not just due to all this forced diversity, but because today’s TV commercials are frankly dreadful.
While there’s no doubt that society is becoming more diverse, you have to admit that something feels off here.
And before anyone gets their undies in a bundle, it’s a legitimate question to ask why black people (12 percent of the population) are given so much representation and white people are a shrinking minority in U.S. television commercials.
So much for truth (and white people) in advertising….
But, as I have said, the biggest problem with this forced-diversity agenda is that it’s a bullshit game anyway.
Because if brands and advertisers really cared about diversity and inclusivity and representing all races and cultures equitably, then they would put an honest effort into giving everyone their fair shake and especially into recognizing and respecting the differences in our cultures while bringing us together in our love for their brands.
Instead, most advertisers’ commitment to diversity is a shrill, cynical, and superficial charade dressed up in lip service and lofty “corporate values” that amount to precisely fuck-all when in fact, these companies with their gigantic ad budgets are in a unique position to actually do something positive for their customers, their country, and the public at large.
Remember, brands and advertisers: it’s not diverse or inclusive if it doesn’t include everybody.
As a matter of fact, what that is is actually racist. And insulting — not only to our cultures, but to our intelligence as well.
Which I guess should come as no surprise, as insulting people’s intelligence seems to be about all most advertisers are good for anymore.
Shame on you, advertising “professionals.” We see you. We see what you are doing, and no, we aren’t buying it at all.
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