The brewery shared a message with wholesalers addressing the backlash ravaging the brand and nosediving sales, according to a report. “This was one single can given to one social media influencer,” the letter states. “It was not made for production or sale to the general public. Mulvaney said: “This month I celebrated my day 365 of womanhood, and bud light sent me possibly the best gift ever, a can with my face on it,” Mulvaney said in a social media video.

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