Most likely they tried to appeal outside their traditional base to increase their sales, Bud Light sponsored Pride parades and festivals. In 2019, Bud Light released a limited-edition rainbow-colored aluminum bottle during pride month thus showing they are completely out of touch with their market base.
So: Whoops ! … Eighty One Percent (81%) Of Beer Drinkers Are White and 72% are men. This is a colossal mistake by Anheuser Busch. If has cost them a huge amount of money and it’s not over yet.
Top 10 Countries that Consume the Most Beer per Capita (litres per person 2020):
Czech Republic — 181.7
Austria — 96.9
Poland — 96.0
Romania — 95.0
Germany — 92.5
Estonia — 84.4
Namibia — 83.4
Lithuania — 83.4
Slovakia — 82.2
Spain — 81.6
Views: 0
